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September 15, 2026
Email remains one of the most effective channels for connecting libraries with their patrons. Yet many libraries struggle to grow subscriber lists, improve engagement and create content that leads to action.
Join your colleagues on September 15th at 11:00 AM ET for a practical webinar designed to help public libraries strengthen their email marketing strategy and achieve better results.
Marketing expert Cordelia Anderson will share proven tactics for growing and engaging email audiences, improving open and click rates, and creating meaningful content that supports library goals. Learn how email can be used strategically to promote programs and services, support advocacy and fundraising efforts, strengthen patron relationships, and increase community engagement. The second half of the webinar features a live demonstration of Vega Promote, an email automation solution built specifically for libraries.
Find out how libraries can create more relevant, personalized communications through audience segmentation, targeted campaigns and automated outreach. See how the platform helps staff deliver the right message to the right audience while simplifying campaign management and measuring engagement. The webinar concludes with a live Q&A, giving attendees the opportunity to ask questions and gain additional insights from the presenters.
Who should attend? Library directors, marketing and communications professionals, outreach staff, programmers and anyone responsible for promoting services and engaging patrons. Register today to learn practical strategies that can help your library build stronger connections, increase engagement, and make every email more effective.
Presenter: Cordelia Anderson, CEO and Owner, Cordelia Anderson Consulting LLC Presenter: Maja Adamovic, Product Manager for Vega Promote, Academia & Government, Clarivate Moderator: Tatjana Maric, Product Marketing Manager, Academia & Government, Clarivate